Collected articles of interest Links open files or URL's in a separate window

About Recycling Symbols:
3 symbols, 3 uses.

Who exactly is scanning QR Codes:
From 2011, so may be outdated. QR Codes serve some businesses better than others.

Your Company Logo: Do's and Don'ts:
Keep it simple.

Copywriting Tips:
Handy things to know, whether putting together a brochure, booklet or simple postcard.

Paper; It's not so bad after all:
It's not going to sway those that believe every resource remain untouched. But given that paper
products aren't going away anytime soon, the article clears up some misconceptions.

Print and the Environment:
From the print and forestry perspective. An extensive web site.

Online Printer Pitfalls:
Using a web based printing service may seem cost effective. Here are but a few of the
problems encountered when files aren't properly prepared and checked. It can be costly.

Font Files and Felonies:
Exchanging font files is a crime. Asking your printer or designer for that nifty font used in
your marketing material is like asking your car mechanic to give you the tools he used to
work on your car.

How Logos Evolve:
A look at some corporate logos and how they've changed over the years.

Story of a logo:
What $80 (eight zero) grand will get you. Hands up all those who said to themselves
(before reading the story); "Hey, I see the Grand River in that logo!"

10 Common Branding Mistakes:
Perception breeds reception.

Printing Paper Currency:
In Canada.

Logo Recognition:
This is an interesting study on how well popular logos are recognized and remembered.
The conclusion seems to be; Keep It Simple!

Colour Printing Variables:
A handy chart that illustrates the path of a typical print order. It's not about just pressing a button.

Paper or Plastic:
Some truths. Some misconceptions.

Pricing:
Speaks for itself.

Anti-Paper Messaging:
Removed by 131 companies.